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What Trends Is Modern Vietnamese Cuisine Moving Following?

10 May, 2024
The world is increasingly developing with a series of new trends and cuisine is no exception to that rule. With many advantages from the foundation of traditional values, our country’s cuisine today is always updated with many attractive and interesting changes. So what trends are dominating modern Vietnamese cuisine? What factors from the world have influenced the dining style in the S-shaped country? Let’s find out in the following article
“Adventure” in taste
The food and beverage industry is increasingly focused on satisfying new, adventurous customers. Vietnamese foodies are moving out of their “comfort” zones to explore bolder flavors and experience food from many angles. Therefore, culinary people in our country are also focusing on providing unique, thrilling sensations with unexpected elements to impress customers rather than maintaining familiar, boring menus. bored
“Green” cuisine
The culinary market based on plant ingredients has not stopped “cooling down”. Companies and brands around the world are “greening” their portfolios to provide consumers with more choices, based on the fruit and vegetable content in their diet. This trend promotes balance and sustainability in a sustainable way instead of applying extreme selection methods that overemphasize plants and ignore the role of animals in providing nutrition for human health.
The “green” culinary trend promotes the balance between plant elements and other essential nutritional groups
In addition, the food industry is increasingly committed to customer expectations of sustainability. They ensure product development and service quality with a series of “green” initiatives, helping to protect the environment. This includes reducing waste through recycled and post-consumer recycled ingredients, as well as improving biodegradability and adopting new technology. While the trend of “green” living is always supported by many people, “green” cuisine is a promising path that modern Vietnamese cuisine has been pursuing.
Alternative proteins – choosing for health and the environment
As consumers become increasingly health-conscious, alternative foods are the trend that modern cuisine is trying to accommodate. For many people today, health is still the top reason for them to buy alternative foods to get healthier nutrition. The search for alternative proteins has led to the use of black beans, lentils, peas or nuts, chickpeas, and even insects as protein ingredients for foods. The vegetarian trend is also growing in Vietnam, not only among religious people. Many people choose to be vegetarian to contribute to reducing greenhouse gas emissions from livestock farming and slaughtering technology, and reducing animal meat consumption. This trend is both good for health and helps everyone protect the natural environment.
Nutritional factors “usurp” preferences
As communication technology develops, knowledge about nutrition in particular and cuisine in general has increasingly expanded to everyone. No need to be a chef, doctor, or nutritionist, all of us can update our knowledge about food and its nutritional value for health.
For that reason, culinary requirements in the world and Vietnam are “transforming” to a trend of promoting nutrition rather than serving personal preferences. Not only for physical health, people also believe that nutrition will support emotions and bring many healthy values, helping to improve the quality of daily life.
To keep up with world developments, Vietnamese cuisine has been having interesting interactions with foreign culinary cultures. Not just food, cuisine has now become an important lifestyle element, bringing many useful values ​​to everyone. In the future, our country’s cuisine will be renewed with many unique trends, opening up attractive taste experiences for food lovers and helping the F&B industry grow stronger.

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